Famous Uncle
Al’s Hot Dogs & Grille, Inc. will initially focus on attracting Area
Developers in the areas surrounding its existing location base in
Danbury, CT. This region encompasses New York, New Jersey,
Connecticut, parts of Massachusetts, and Philadelphia and its suburbs.
Second tier focus would be to attract additional franchise operators in
the same areas as well as in Florida, Nevada, Virginia, and Arizona.An
Area Developer strategy is expected to provide an exponential growth
mechanism and create the necessary infrastructure for a national
campaign. The Company believes that concentration on Area Developers
will establish managed territories, generate higher sales (via a $50,000
Area Developer ‘buy-in’), and quickly fund continuing marketing
programs. Famous Uncle Al’s will supplemented its expansion
through advertisements in major newspapers and periodicals like the New
York Times, USA Today, the Wall Street Journal, and the New Yorker and
Portfolio magazines.